About Course
Develop insights into the latest techniques of marketing communications research and practice. You’ll be equipped with knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing.
- Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
- Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
- Develop insights into the latest techniques of marketing communications research and practice
- Benefit from strong industry connections with relevant professional bodies in the UK
- Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
- Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.
This course includes:
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