MSc Corporate Brand Management with Placement Year

Please be aware that we have limited places available and are unable to make any more offers to visa requiring students for entry in January 2023. Interested students should instead apply for entry from September 2023 onwards.

We typically receive a high number of applications for this course and therefore advise that you apply by our advisory application deadline of 31^st March 2023. This deadline applies to both our September and January entry points during the 2023/24 application cycle. We will assess any applications we receive after this deadline, subject to vacancies being available on the course.

Due to the high volume of applications we receive there may be a short delay in the time it takes to make a decision on your application. However, please be assured that we fully assess and review all applications we receive in a fair, transparent and consistent way in line with our Admissions Policy. If you need any more details on our application process please refer to this webpage.

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated. Find out more on our work placements page.

Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside your degree. Find out more on our accreditations and exemptions page.

Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. You will also study marketing communications and strategy from a corporate branding perspective.

You can explore our campus and facilities for yourself by taking our virtual tour.