MSc Marketing & User Experience (with Placement Year)

This course will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

• Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
• Expand your knowledge about a range of digital marketing concepts and integrated marketing communication campaigns
• Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques
• Explore the psychological theories of decision making and behaviour change and design methods for persuasive technology
• Choose to complete a 30-week work placement with a UX employer to help increase your employability even further.