MSc Marketing & User Experience

This conversion course is delivered by the Business School, which has AACSB accreditation in recognition of our focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so you can be sure you’re in good hands. This course is accredited by the Institute for Data & Marketing (IDM). Upon successful completion, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.

Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.

This course aims to provide you with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make you highly employable.

You’ll be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. You will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.

This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

After completion of this course typical job roles can include:

• User Experience Manager
• User Experience Designer
• User Experience Researcher
• Digital Marketing Manager
• Omni-channel Account Manager
• Interaction Designer
• User Experience Architect